Service · Websites and web apps

Search engine optimisation

SEO is often bought back to front: rankings are requested for a list of keywords picked on instinct, and months later it turns out those searches bring no customers. We begin with the opposite question: what does someone type into Google when they are about to hire you? Take an employment law practice with offices in Barcelona and Girona. The searches that matter include the city and a specific problem, such as a dismissal or an unpaid overtime claim, and they are often in Catalan. They have lower volume, but each visit is worth far more, and they are what every report tracks.

High-intent searches
chosen by enquiries, not volume
Google.es
plus local map results
Co-official languages
searches researched per language
Monthly report
enquiries per page

What falls within the scope of this service

SEO work splits across technical health, content and local presence. These are the tasks included.

Pin down the details with one of our engineers

Technical audit

Indexing, tags, structured data, sitemap, duplicates, redirects and speed, with a list of fixes ranked by impact.

Choosing the searches

Queries selected for their link to real enquiries, including variants with a city, a specific problem or a co-official language.

Service pages

Key pages rewritten or created with guide prices, areas covered, lead times and answers to common doubts.

Multilingual sites

URLs and hreflang per language, with searches researched in each language rather than translated.

Local SEO

A complete Google Business Profile, pages per office, consistent details across directories and reviews requested the right way.

Links and mentions

Listings in professional directories, trade associations and sector media, with no bought links.

Measurement

A dashboard of rankings, visits and enquiries per page, using GDPR-compliant analytics.

How the engagement unfolds, one stage at a time

Technical fixes can show within weeks; content work is measured in months.

01

Searches that bring clients

We review Search Console, the questions your clients ask and local competitors to choose the searches that genuinely end in enquiries.

02

Remove the brakes

Indexing, speed, redirects and duplicate pages: whatever stops Google reading the site properly gets fixed first.

03

Pages that answer

Key pages are created or rewritten, one per search, with the information a client needs to decide.

04

Measure and adjust

A monthly report on rankings, visits and enquiries per page, with the plan changed according to what works.

A Google Business Profile brings more contacts than many entire websites. For businesses serving a specific area, showing on the map with correct hours, real photos, a well-chosen category and recent reviews usually counts for more than any blog post. It is free, yet often neglected: two-year-old opening hours, generic categories, reviews left unanswered. We check it at the start of every project because it is the quickest gain available.

Common questions

It depends on page count and how competitive your sector is. A local business with a small site needs only a few hours a month; an online store with thousands of product pages needs considerably more. We work from a monthly bank of hours at €75 per hour + VAT and a task plan you approve.

Only if they answer searches that bring customers. Many service businesses gain more from rewriting their service pages than from publishing generic articles. Where a blog makes sense, we plan a few genuinely useful posts rather than lots of filler.

Yes, especially in local search: volume, frequency, rating and whether the business replies all count. We help you ask real customers in the right way; buying or rewarding reviews breaks Google's rules and consumer law.

That is the riskiest moment for SEO. If a migration is planned, redirects and structure should be settled before the new site goes live. We coordinate with whoever builds it so the gains are not lost.

We agree at the outset what gets measured: organic enquiries, visits to key pages and rankings for the chosen searches. With a baseline recorded, each monthly report shows whether the work is moving forward or the approach needs changing.

Book an SEO audit

Send us your site, your service area and the services you want to grow. We will respond with initial findings and a plan of work.

Hours
Monday to Friday, 9:00-18:00 Spanish time (CET), answers within a working day
Meetings
Video calls via Google Meet or Teams

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