Service · Websites and web apps

Landing page

Many Google Ads or Meta campaigns that “do not work” are sending traffic to the home page or to a service page written for something else. The visitor arrives expecting what the ad promised and finds a menu, five services and no obvious next step. A landing page fixes that: it repeats the ad's promise, expands on it and offers a single action. Take a Madrid academy that prepares candidates for the oposiciones and launches an intensive course for administrative assistant exams. The ad talks about places, dates and syllabus, so the page must talk about exactly those things, with a form to book an information session.

One action
a single button and no menu
Cost per lead
tracked per campaign
Consent
Google and Meta consent mode
Variants
swappable headlines, no coding

What falls within the scope of this service

A landing page is small, yet every element has a measurable job. This is what we deliver.

Pin down the details with one of our engineers

Message matched to the ad

A headline and first screen that repeat the promise of the ad or keyword, with the price or first step in plain view.

Arguments and objections

Blocks that answer the usual doubts, such as terms, timings, guarantees and FAQs, with no links that lead visitors away.

Minimal form

Few fields, clear validation on mobile, the GDPR notice next to the button and a separate, unticked box if you plan to send marketing.

Fast loading

A light page with no unnecessary libraries and green Core Web Vitals, verified on a slow connection.

Conversion tracking

Google Ads and Meta events, server-side tagging and a banner configured per AEPD guidance, all verified before launch.

Leads with their source

Each enquiry reaches the CRM with the campaign's UTM parameters, so you know which ad brings customers.

How the engagement unfolds, one stage at a time

It is a short job. Knowing the offer and the ad that will drive traffic speeds it up more than anything.

01

Ad and page together

We review the ads or keywords that will bring visitors and write the page so it delivers precisely what the ad promises.

02

Words before visuals

Headline, arguments, objections and call to action are approved in a plain text document. Design begins once the message is locked.

03

Build and tracking

Lightweight front end, form, CRM connection and conversion events verified with consent both granted and refused.

04

The first fortnight

With the campaign live, we look at form drop-off, mobile behaviour and cost per lead, then make the changes needed.

The form is where a landing page loses the most sales. One extra required field, a captcha that will not load on mobile or an error message that wipes everything typed is enough for half of interested visitors to give up at the last step. Before launch we fill in the form on several phones with valid and invalid data, and afterwards we measure which field people abandon.

Common questions

If the offer is defined and there is copy or material to write it from, a few days of work spread over one or two weeks. Internal approval of the message usually causes more delay than design or coding.

That is not its purpose. It is built for paid traffic, usually carries little text and no menu, and is sometimes kept out of the index. To attract organic searches on the same subject, a full service page within the site is the right tool.

No. One page per offer and audience is enough. If you advertise to two quite different audiences, say businesses and consumers, a variant for each makes sense. You can also swap just the headline per campaign without duplicating the page.

Whatever you need to reply: a name, a way to get in touch and perhaps one qualifying detail. Next to the button sits the basic notice on who processes the data and why, with a link to the full policy. To use those contacts for marketing later, you need a separate consent box that is not pre-ticked.

Your agency or marketing team can keep running them while we handle the page and the measurement, so data reaches Google Ads and Meta correctly. That work is billed at €75 per hour + VAT against a fixed quote.

Get a landing page for your next campaign

Tell us about the offer and the people you want to reach. We will come back with a page outline, a delivery date and a tracking set-up.

Hours
Monday to Friday, 9:00-18:00 Spanish time (CET), answers within a working day
Meetings
Video calls via Google Meet or Teams

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