Service · Digital marketing

Marketing audit

A physiotherapy practice in Bilbao spends €1,800 a month on Google Ads, and its agency reports ninety conversions. Reception, meanwhile, logs about thirty new calls and web forms a month. Who is right? Usually both, partly. The ad account treats every tap on the WhatsApp button as a conversion, while reception never notes where a patient came from. An audit sets those figures next to each other, pinpoints where the chain breaks and tells you what a patient, customer or order really costs in every channel.

Remote
using read-only access
Cost per order
worked out for each channel
Cookies
banner and Consent Mode tested
Hands off
your campaigns and website

What falls within the scope of this service

The scope has three layers: what your site loads and measures, what Spanish law lets you measure, and what actually gets sold in the end. Creative work and bidding stay with your agency.

Pin down the details with one of our engineers

Tag inventory

Which scripts each page loads: Tag Manager, the Meta pixel, TikTok, Hotjar, chat widgets and leftovers from tools nobody has touched in years that still slow the site down.

An AEPD-compliant banner

A reject button on equal footing with accept, no non-essential cookies before consent, and a consent platform that keeps proof, as article 22 of the LSSI requires.

Consent Mode and signals

We confirm Google Ads and GA4 receive the consent status and that the Meta pixel stays silent for visitors who declined.

Conversions worth money

Together we define what counts as a result: a submitted form, a confirmed booking or a paid order. WhatsApp and phone taps become secondary conversions.

Sales closed off the website

If you sell on quotes, we check whether CRM wins are fed back to Google Ads and Meta as offline conversions, so the algorithm learns from buyers rather than browsers.

Cost per channel, net of margin

Google Ads, Meta, Microsoft Ads, Amazon Ads and Miravia compared on cost per order and margin after returns, using one formula for all.

Fix list

Each finding with its expected effect, the effort involved and who should apply it: your team, your agency or Apply.

How the engagement unfolds, one stage at a time

The audit starts with the business, not the tools: first what a good result means for you, then whether it is being measured.

01

Goals meeting

Half an hour to establish what a valid customer, order or booking is in your company and how much margin each leaves.

02

Technical review

Tags, banner, Consent Mode and conversions, using viewer access plus a test visit from a phone and a desktop.

03

Tie-out with sales

Each platform's conversions are set against paid orders, diary bookings or CRM opportunities for the same period.

04

Plan and, if wanted, delivery

We present the plan on a video call; technical fixes can be carried out by us or handed over fully documented.

Google Ads only knows what happens on your website. If you sell on quotes, the real sale arrives weeks later in the CRM or ERP and the platform never hears of it. So it optimises towards form fills, good or bad. Feeding closed deals back as offline conversions, with the right consent in place, changes the kind of customer the algorithm goes looking for.

Common questions

Three quick tests: do advertising cookies load before anything is clicked, is the reject button as visible as accept, and does closing the banner count as acceptance? A yes to the first or third, or a no to the second, means it needs fixing. We document it with screenshots.

It is how your site tells Google whether a visitor accepted cookies. Without it, Google Ads and GA4 cope badly with visitors who decline, and in the European Economic Area some measurement and audience features depend on receiving that signal.

We assess the data it works with: whether conversions are real and whether spend is flowing towards what sells. We offer no opinion on ad copy or design. Many agencies welcome the review, since it hands them clean data to optimise on.

Viewer rights on GA4, Tag Manager, Google Ads, Meta Business Suite and, where they exist, the CRM, Merchant Center and your webshop. You grant them from each platform and remove them once we finish.

One to two weeks from the moment access is in place. Billed at €75 per hour + VAT with a cap, or at a fixed price confirmed before we start.

See what your advertising really buys

Tell us which platforms carry your ads and roughly how much goes on them each month. We reply with a proposed scope and when we could begin.

Hours
Monday to Friday, 9:00-18:00 Spanish time (CET), answers within a working day
Meetings
Video calls via Google Meet or Teams

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